Too Many Accounts
I really need to close some of my checking accounts. I think I’m up to 5 already.
I accumulated them while growing up and moving from bank to bank without every closing the last. One account I moved on because they sent me a letter by mistake, telling me they were going to start charging my “student” account unless I carried a minimum balance.
I switched banks the next day, after finding out the letter was a mistake. My rationale was that if they could mess up something like that why should they control my finances? Yeah, I was a hard a** even at a young age.
Anyway, I never did close that account. There has been $7.47 in that account since the day I switched, after writing a couple of checks to draw it to near zero…
I just figured it out that was 10 years ago. They have been sending me a bank statement every month since then. That’s 120 bank statements that cost them postage every time. I know they probably get a bulk mail discount but it has to at least cost them 20 cents a statement. That’s $24 in postage over the years plus administration costs, whatever that might be.
Point is, businesses should always do their best to retain customers otherwise their clients become a liability as in this case.
Why is customer service so hard these days?
Technorati Tags: banking, checking, accounts, loyalty, customer service
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