That Girl Emily – viral marketing stunt
Turns out That Girl Emily is a viral marketing campaign. For those of you who didn’t hear/know about this it was a blog created last month “by the urging of my best friend” that turns out the same said friend is sleeping with her husband which she found out through a private eye hired by her brother. So the blogger goes on a 14 day rampage starting with a billboard on her husband’s commute to work. Then she starts doing stupid stuff, like giving away his wine collection and other things that would surely come back to haunt her in divorce court.
Yeah, great story. Not exactly surprised it is not true but a great viral campaign that I’m sure will be worth every penny spent. Sounds like it is for some new Court TV show or something. Too bad it was found out so early, but I think that it was partly their fault the cat got out of the bag so soon. Who starts a blog one month and then the next it all turns into drama likened to Sex in the City?
August 3rd, 2006 at 11:30 am
I LOVED the Emily website, even after my friends and I figured it was fake…even after all of the rumors about this ‘viral marketing’, at the end of the day, none of us cared. We just wanted to know what happened.
Well, Emily posted her last blog. She was even kind enough to shout out her private investigator:
“I definitely recommend the private investigator……Vinny Parco from Intercontinental Investigations……I think he has a show on Court TV.”
WELL. If that didn’t piss me off. I read you for the entire 2 weeks and you slap me in the face with a shameless plug in the last sentence? Emily, you SUK!
August 18th, 2006 at 1:08 am
if you read the blog there’s the whole set-up about their trip to nantucket and how he had to go into town to check in at work…ummm hello! i knew right away ok so he’s going to have an affair and then she’s going to end up spray painting his BMW.
funny thing is how i found out about thatgirlemily was from another blog which sort of sounded like they believed it was true and felt like they could identify. that sucks. i’d probably rage like emily supposedly did if my husband cheated on me with my best friend.
and as for a one month long blog…maybe they figured people wouldn’t come back if it wasn’t action packed and edgy. probably the team working on it watched Die Hard-type movies one too many times.