Porn sites may soon be able to tag themselves with a .xxx address now that ICANN has given the new domain name its initial OK.

After denying several requests over the years for a new .xxx top-level domain, ICANN (the Internet Corporation for Assigned Names and Numbers) finally relented Friday by giving the new domain its conditional approval.

ICM Registry, which would manage and sell the new domain name to porn sites, has waged a long struggle to get .xxx accepted by ICANN as a top-level domain, only to get a thumb’s down at each turn. ICM’s Chairman Stuart Lawley has consistently touted the .xxx domain as a way to segregate and safely filter out adult entertainment sites. However, conservative groups have in the past lobbied Washington and reportedly pressured ICANN to deny the request.

via ICANN OKs .xxx domain name for porn sites | Digital Media – CNET News.